Our Market Presence: VideoKall chose malls to host clusters of our video payphones because 'mall culture' is the defining culture for the less well off in Asia and now a growing influence in Latin America.  Shopping Malls are however not an entirely new phenomena.  The Grand Bazaar of Istanbul was built in 15th century and is still one of the largest covered markets in the world with more than 58 streets and 4000 shops and even now has about half a million visitors daily. The mall is an enduring concept and now in the 21^st century the global investment in shopping malls continues unabated.

VideoKall embraces Mall Culture: In Asia where it's often hot and raining then people seek shelter in the malls air conditioned glory.  These malls for the masses are humongous with the top 20 malls in the world providing over 70 million square meters of shopping, food courts, Cineplex's, clean toilets and an air conditioned places for people to visit to stroll, linger, go to church, watch free concerts and meet their friends and more.

The Philippines boasts three of the top twenty malls by size in the world. In Manila alone where 40% of mall areas are devoted to serving food 2 million people visit a mall each day.  The Mall of Asia in Manila is the fifth largest mall in the world with 4.2 million square meters of public access air conditioned space.

No wonder then that VideoKall chose to establish its remarkable technology in these magnets for people where the density of foot traffic outnumbers just about any other public gathering place